Intelligent mail system to coordinate direct mail with other marketing channels using mail prediction and mail control

摘要

Apparatus for enabling a coordinated direct marketing contact strategy between the direct mailing and the other marketing channels. The apparatus selects (block 730) the marketing prospect names that are common between the direct mailing (block 710) and the other marketing channels (block 720) being used in the direct marketing campaign. Then, using mail prediction with the common names between marketing channels the apparatus determines (block 740) the probability of the prospect receiving the mail piece on a certain date or dates. For each common name the apparatus calculates (block 760) the contact date(s) for the other contact channels based on the marketer's contact strategy and the predicted in-home dates. The individual contact strategies may then be aggregated into an overall contact strategy which enables other channels to coordinate with the direct mailing. This process is repeated over several campaigns to benchmark campaign performance that can then be used to analyze and refine future campaign execution.