| 摘要 |
A process for measuring the dwell time of a user on an advertiser's clickable advertisement in a sponsor's web page, browser, or downloaded program (a "channel") appearing in a global communications network like the Internet. A click event by the user is monitored for in the channel. Whether the click event is on the advertisement is then determined. If the click event is on the advertisement, a start time is obtained and a log entry is opened that the user is accessing the advertisement. If the click event is not on the advertisement, whether a log entry already exists is determined and if a the log entry does exist, a stop time is obtained and the dwell time is calculated based on a difference between the start time and the stop time.
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