ADVERTISEMENT PRICE DISCOUNTING

摘要

Discounting costs for conversions comprises an advertisement distribution system employing a server configured to receive a bid from an advertisement purchaser, the bid comprising an amount of funds the advertisement purchaser is willing to pay for an action of a user. The system identifies a first request associated with a first advertisement spot and determines an expected value for each of one or more prospective advertisements. The particular advertisement is selected for the advertisement spot based on having the highest expected value for the first request. The system facilitates the distributing the particular advertisement and may facilitate the distributing the advertisement in connection with a second request. If the system receives an indication that the action has been taken, the system discounts a cost associated with the action based on the lowest bid at which the particular advertisement could have still been selected in connection with the requests.

主权项

1. A computer-implemented method to discount costs to advertisement purchasers, comprising:
receiving, using one or more computing devices, a bid from an advertisement purchaser, the bid comprising an amount of funds the advertisement purchaser is willing to pay for an action of a user associated with a particular advertisement; identifying, using the one or more computing devices, a first request associated with a first advertisement spot; determining, using the one or more computing devices, with respect to the first request, an expected value for each of one or more prospective advertisements, each expected value based on a bid associated with each prospective advertisement; selecting, using the one or more computing devices, the particular advertisement based on the particular advertisement having the highest expected value for the first request; facilitating the distributing, using the one or more computing devices, the particular advertisement in connection with the first request; identifying, using the one or more computing devices, a second request associated with a second advertisement spot; determining, using the one or more computing devices, with respect to the second request, an expected value for each of one or more prospective advertisements, each expected value based on a bid associated with each prospective advertisement; selecting, using the one or more computing devices, the particular advertisement based on the particular advertisement having the highest expected value for the second request; facilitating the distributing, using the one or more computing devices, the particular advertisement in connection with the second request; receiving, using the one or more computing devices, an indication that the action has been taken by the user; and discounting, to the advertisement purchaser, using the one or more computing devices, a cost associated with the action based on the lowest bid at which the particular advertisement could have still been selected in connection with the first and the second requests.