| 摘要 |
The invention includes a method and system for optimizing web visitor conversion—the science of measuring, testing, and improving the rate at which website visitors respond to website content. The system helps website operators create content variations, and then scientifically test and measure the impact of those variations on conversion rates. The invention includes a method of using a reverse proxy server to introduce page variations on existing website content without needing to modify the existing target server. The invention makes it possible to test any number of variations—in any combination—on a target server's visitors. Website operators learn how content variations impact visitor behavior and conversion rates. |
