METHOD AND SYSTEM FOR ADVERTISEMENT RETARGETING BASED ON PREDICTIVE USER INTENT PATTERNS

摘要

Method and system for advertisement retargeting using predictive user intent patterns. A survey server collects behavioral data from a plurality of user devices visiting a website. The survey server collects survey participation data related to the visit of the website from some of the plurality of user devices, and determines an intent of corresponding users based on the survey participation data. The survey server analyzes the intent of the users and the related behavioral data to generate predictive user intent patterns. The survey server collects current behavioral data from a current user device visiting a current website. The survey server determines an intent of the user of the current user device while visiting the current website, based on the current behavioral data and the predictive user intent patterns. An advertisement server selects a retargeting advertisement directed to the current website for the current user device using the determined intent.

主权项

1. A method for advertisement retargeting based on predictive user intent patterns, comprising:
collecting by a processing unit of a survey server behavioral data from a plurality of user devices, the behavioral data being representative of a series of actions performed by a user of each of the plurality of user devices while visiting a website; collecting by the processing unit of the survey server survey participation data from at least some of the plurality of user devices, the survey participation data corresponding to survey information received from the users of the at least some of the plurality of user devices in relation to the visiting of the website, the survey participation data comprising one or more responses from the users to a survey questionnaire related to the website; determining by the processing unit of the survey server an intent of the users of the at least some of the plurality of user devices in relation to the visiting of the website based on the survey participation data; analyzing by the processing unit of the survey server the intent of the users and the related behavioral data to generate the predictive user intent patterns, the analysis comprising generating correlations between the intent of the users determined based on the survey participation data comprising the one or more responses to the survey questionnaire and the related behavioral data; collecting by the processing unit current behavioral data from a current user device, the current behavioral data being representative of a series of actions performed by a user of the current user device while visiting a current website; determining by the processing unit of the survey server an intent of the user of the current user device in relation to the visiting of the current website based on the current behavioral data and the predictive user intent patterns; and selecting by the processing unit of the survey server a retargeting advertisement directed to the current website for the current user device based at least on the determined intent of the user of the current device.