| 摘要 |
An advertising-based gamification system delivering advertisements and measuring delivery and attention to the advertisements, including an allocation server, a database including stored data objects including media advertisements and questions in a plurality of languages, each of the questions associated with a particular media advertisement, a translation module monitoring translation statuses of each of the stored data objects in the plurality of languages, a location module receiving location data indicative of a location of at least one of the plurality of devices, software selectively presenting one of the media advertisements and a plurality of associated questions from the stored data objects to a device based on at least one of the location data and a language preference, software to receive and store data indicative of answers to the questions from the device, and software executing on the allocation server to quantify views and attention of the media advertisements. |
| 主权项 |
1. An advertising-based gamification system for delivering advertisements and measuring delivery and effectiveness of the advertisements, comprising:
an allocation server, in communication with a plurality of devices remote to said allocation server, programmed to present media advertisements for display on the plurality of devices and receive user input in response to questions posed about the media advertisements from the plurality of devices; a database including a plurality of stored data objects including media advertisements and questions, each of the questions associated in said database with a particular media advertisement, the media advertisements and the questions stored in a plurality of languages; a location module executing on said allocation server receiving location data indicative of a location of at least one of the plurality of devices; software executing on said allocation server to selectively present one of the media advertisements and a plurality of associated questions from the stored data objects for transmission to and display on a device based on at least one of the location data and a language preference; software executing on said allocation server to receive and store data indicative of answers to the questions from the device; and software executing on said allocation server to quantify views and effectiveness of the media advertisements. |
