MOBILE COMPUTING DEVICE ADVERTISEMENT POSITIONING AND DYNAMIC REPOSITIONING

摘要

A system and method transform a mobile computing device into a machine that displays multiple advertisements on a screen of the mobile computing device with at least one of the advertisements having a prominent position on a screen of the mobile computing device and the remaining, viewable advertisements having subordinate positions on the screen. In at least one embodiment, a subordinate position occupies less screen space than the prominent position. In at least one embodiment, displaying multiple advertisements allows the mobile computing device to engage the user with multiple advertisements, thus, increasing the likelihood that the user will act on at least one of the advertisements. Furthermore, the system and method further transform the mobile computing device into a machine that allows the user to reposition the advertisements by reallocating the prominent and subordinate positions to different advertisements.

主权项

1. An apparatus to transform a display of a mobile computing device, the apparatus comprising:
a processor; a memory, coupled to the processor, the memory comprising code and data stored therein and the code is executable by the processor to transform the mobile computing device into a machine to: display a first user interface on a screen of the mobile computing device; receive advertising content, wherein the advertising content includes advertising content to display N advertisements, wherein N is an integer representing a quantity of advertisements included in the advertising content; transform the first user interface into a second user interface, wherein to transform the first user interface comprises:
rendering the advertising content to display a first of the advertisements in a prominent position on the screen and to display second through M advertisements in subordinate positions relative to the first of the advertisements, wherein the prominent position occupies more screen space than any one subordinate position, wherein M is an integer greater than one and less than or equal to N; (a) detect an interaction with the mobile computing device by a user; (b) interpret the interaction to determine if the interaction indicates a request to reposition the advertisements that are displayed; (c) when the interaction is interpreted to indicate the request to reposition the displayed advertisements, transform the second user interface into a third user interface that displays a repositioning of at least the M advertisements and repositions the advertisements to display a second of the N advertisements occupying the prominent position on the screen relative to the remaining advertisements; and repeat (a)-(c) to transform a then-cunent user interface into a display that displays a repositioning of at least the M advertisements and repositions the advertisements to change which of the N advertisements occupies the prominent position on the screen relative to the remaining advertisements and which of the M advertisements occupies the subordinate positions.