SYSTEMS, METHODS, AND DEVICES FOR PROFILING AUDIENCE POPULATIONS OF WEBSITES

摘要

Disclosed herein are systems, methods, and devices for profiling audience populations of websites. Systems include a data structure generator configured to generate a first plurality of data structures based on reference data characterizing a first plurality of audience profiles associated with a plurality of seed websites. The data structure generator is further configured to generate a second plurality of data structures based on first audience profile data characterizing a second plurality of audience profiles associated with the plurality of seed websites, the first audience profile data being generated by an online advertisement service provider. Systems include an audience profile model generator configured to generate an audience profile model based on a relationship between the first plurality of data structures and the second plurality of data structures, the audience profile model generator also configured to generate estimated audience profiles in response to receiving second audience profile data associated with candidate websites.

主权项

1. A system comprising:
a data structure generator configured to generate a first plurality of data structures based on reference data characterizing a first plurality of audience profiles associated with a plurality of seed websites, the reference data being generated by a reference data provider, the data structure generator being further configured to generate a second plurality of data structures based on first audience profile data characterizing a second plurality of audience profiles associated with the plurality of seed websites, the first audience profile data being generated by an online advertisement service provider; and an audience profile model generator configured to generate an audience profile model based on a relationship between the first plurality of data structures and the second plurality of data structures, the audience profile model generator being further configured to generate, using the audience profile model, an estimated audience profile in response to receiving second audience profile data associated with a candidate website.