DIGITAL TAGGING SPECIFICATION GENERATION

摘要

Digital tagging specification generating implementations are presented that generally simplify the creation of a digital tagging specification which can employ multiple digital measurement systems without requiring a user to have specific knowledge about any particular system. More particularly, a series of interactive user interface pages are presented to a user that prompts the user to input information employed to generate the digital tagging specification. This information includes images representing web pages that are to be tagged and the identity of digital measurement systems that are to be employed. In addition, for each tag area identified on each image, the information includes the identity of data that is to be captured when a tag associated with the area is triggered, and the triggering event that causes the data to be captured. The user-input information is then used to generate the digital tagging specification.

主权项

1. A system for generating a digital tagging specification, comprising:
one or more computing devices each comprising a processor, communication interface and memory, wherein said computing devices are in communication with each other via a computer network whenever there are multiple computing devices; a computer program having program modules executable by the computing device or devices, the computing device or devices being directed by the program modules of the computer program to,
present a series of interactive user interface pages to a user which prompts the user to input information used to generate the digital tagging specification,receive user-input information which comprises,
one or more images representing web pages each of which is to be tagged with one or more digital measurement tags;one or more digital measurement systems that are to be used in tagging said one or more web pages,for each web page which is to be tagged, one or more tag areas on the image representing the web page where digital measurement tags are to be located,for each tag area on each image,
the identity of data that is to be captured and sent to a specified data collection system when a tag associated with the area is triggered, anda triggering event which causes the data specified by the tag associated with that tag area to be captured and sent to the specified data collection system, andgenerate a digital tagging specification using the received user-input information.