There is provided a holder for a plurality of golf balls, the holder having a cylindrical sleeve formed of a flexible fabric sheet material and having an open first end and an open second end. About a first end of the sleeve there is a drawstring which may be tightened after the balls have been inserted through the first end while a second end has an elastic material thereabout, the elastic material narrowing the opening to a diameter less than the diameter of a golf ball but permitting the opening to expand to permit the removal of a golf ball when desired. The holder is inexpensive, easy to manufacture and may be utilized as a promotional item.