发明名称 INFORMATION DISTRIBUTION SYSTEM EXHIBITING DEMOGRAPHIC AFFINITY
摘要 A method for multiplexing and demultiplexing commercial and program material within the context of, e.g., an MPEG1 or MPEG2 information distribution system. A system employing the method provides either a single terrestrial broadcast channel or a "virtual head-end" as part of an uplink site which encodes advertising materials, associates the advertising material with "tags" indicative of demographic or content categorization affinity, and provides the tagged advertising material, along with program material to one or more information consumers.
申请公布号 CA2273762(A1) 申请公布日期 1999.12.26
申请号 CA19992273762 申请日期 1999.06.04
申请人 SARNOFF CORPORATION 发明人 REITMEIER, GLENN ARTHUR;ANDERSON, BRUCE JAMES JR.
分类号 H04N5/00;H04N7/16;H04N7/24;H04N7/52;(IPC1-7):H04N5/268 主分类号 H04N5/00
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