| 摘要 |
PROBLEM TO BE SOLVED: To enhance the preciseness of an advertisement. SOLUTION: When a user accesses a controlling server and selects a specific information processing content, the controlling server specifies the attribute items Uk of the user and the attribute items Ck of the information processing contents. When the user U having a specific attribute item Uk selects an information processing content having a specific attribute item Ck, a hypothesis that an advertisement A is the most suitable one, is set up. A common item (ACk) between the attribute item Ak of the advertisement and the attribute item Ck of the information processing content C is searched and the level of matching is computed in response to the common item between the common item (ACk) and the attribute item Uk of the user, and further a common item (UAk) between the user's attribute item Uk and the attribute item Ak of the advertisement is searched, and the level of matching is computed in response to the common item between the common item (UAk) and the attribute item Ck of the information processing contents. |
