DEMAND PREDICTING AND SALES PROMOTING METHOD, AND ITS SYSTEM

摘要

PROBLEM TO BE SOLVED: To provide a method and system for realizing effective sales promoting media preparation according to sales prediction and good sell merchandise analysis based on POS data. SOLUTION: This demand predicting and sales promoting method for automatically preparing sales promoting media based on demand prediction is constituted of a first process for predicting next week sales numeric for each merchandise classification from the past sales result data and the previous week POS data by self-recession prediction, and for deciding the number of merchandise to be carried for each merchandise field to be carried in the next week sales promoting media, a second process for analyzing good sell merchandise for each merchandise field from the POS data for the several weeks until the previous week, and for deciding merchandise to be carried on the sales promoting media, and a third process for layout-editing the style of the next week sales promoting media by referring to a data base 30 for media preparation in which merchandise specification information is stored and recorded with the merchandise ID as a key based on the results of the first and second processes.