SYSTEM AND METHOD FOR DOWNLOADING MARKETING MESSAGES TO A POINT OF SALE PRINTER

摘要

A scheduled advertising method and system for printing marketing messages on a point of sale (POS) printer uses new POS printer capabilities with existing computer database and networking capabilities to implement a functional and economic marketing message scheduling and delivery system to retail end points. Providing dynamic marketing messaging capabilities on transaction receipts in a multi-lane retail POS environment, which includes a POS retail server and multiple host terminals with receipt printers in a multilane check-out configuration, is accomplished using various levels of scheduling services and databases which associate a schedule with each marketing message. The system operates within the existing retail POS environment, so it does not require a separate hardware system.