T-MARKET ADVERTISEMENT SERVICE METHOD AND SYSTEM THROUGH DATA BROADCASTING

摘要

An AD(ADvertisement) service method for realizing T(Television)-market through data broadcasting and a system thereof are provided to properly offer needed information to a watcher by receiving goods-related contents through the data broadcasting, storing it to a storing medium, and displaying the stored goods-related contents. A receiving end(210) receives T-market goods information contents and a viewer program through the data broadcasting. A T-market server(120) stores the T-market goods information contents/viewer program. A T-market server process manager(110) manages the contents/viewer program and transfers a goods purchase request received through a return channel to a sale/delivery part(310) of an enterprise(300). A transmitting end(140) inserts the contents/viewer program into a broadcasting stream, and transmits it. The storing medium(230) stores the received contents/viewer program. A TV display part(240) displays the stored contents/viewer program. A T-market application manager(250) manages the storing medium and the TV display part. A return channel processor(260) transfers the purchase request and the viewer program request to the T-market server process manager.