A client-based ad agent dynamically determines whether an advertisement campaign should bid on an impression for an end user and/or sets the bid price of the advertisement campaign for the impression. When an opportunity for an impression on a web page is identified, the ad agent accesses user data associated with an end user. The ad agent analyzes the user data to identify the relevance and/or value of serving an impression to the end user to the advertisement campaign. Based on the analysis, the ad agent controls whether the advertisement campaign bids on the impression for the end user and/or sets the bid price of the advertisement campaign for the impression.
申请公布号
HK1178659(A1)
申请公布日期
2016.12.02
申请号
HK20130105570
申请日期
2013.05.09
申请人
MICROSOFT TECHNOLOGY LICENSING LLC
发明人
NICE, Nir;BARASH, Uri;LI, Ying;GOLDBACH, Michael J.;GATES III, William H.