Advertisements for applications on an online social network

摘要

In one embodiment, a social-networking system accesses a social graph, receives a request to access a resource of the social graph, generates an advertisement of a third-party application based on the relevance of the third-party application to the user, wherein the relevance of the third-party application is based on social-graph information associated with the user and the third-party application, and sends the advertisement of the third-party application to the client device of the user for display.

主权项

1. A method comprising:
receiving, from a client device of a first user of an online social network, a request to access a resource of the online social network; generating an advertisement of a third-party application based on a social relevance of the third-party application to the first user, wherein the social relevance of the third-party application is based on social-graph information associated with the first user and a first set of multimedia objects associated with the third-party application, wherein each multimedia object in the first set of multimedia objects has been interacted with by a friend of the first user; and sending the advertisement of the third-party application to the client device of the first user for display, wherein the advertisement contains a reference to at least one multimedia object in the first set of multimedia objects.