A heating cooker comprises: a heating unit (102); an image unit (106) to capture an image of the inside of a heating chamber; a configuration unit (107) to configure heating control details; and a memory unit (108) to associate and register the captured image and the configured heating control details. The heating cooker further comprises: a multiple product determination unit (109) to determine whether the food is a plurality of types; a similarity determination unit (111) to determine the degree of similarity among the plurality of images; a control details specification unit (113) to specify the heating control details corresponding to the food imaged in accordance with the determination results of the similarity determination unit (111); and a control unit (112). The control unit (112) shows the various heating control details that correspond to the number of food items on a display unit (115). Thus, it is possible to provide a heating cooker that allows heating controls to be easily configured.