Compensation model for network services

摘要

A compensation model is disclosed for compensating a network service provider. A networked system is also disclosed for presenting advertising during on-line interactions between a user and a service of a network (e.g., the Internet, interactive cable, and/or a LAN). Advertisements (ads) are presented to a networked user unrequestedly during user interactions with the service. The user can activate the ads (via hyperlinks) for receiving additional advertising. The system gathers user data and/or develops user profiles for selectively presenting ads, promotionals, discounts, etc. targeted to receptive users. In exchange for viewing such selective presentations, on-line access to the service is provided, the service including, e.g., (a) playing on-line interactive games (e.g., blackjack and poker), (b) providing access to the network itself (e.g., an Internet service provider), and/or (c) providing access to substantially any interactive service accessible via (b). The system can provide free/reduced cost network services to the user for viewing unrequested advertising. The system can be provided for a casino.

主权项

1. A method for providing an electronic machine service on an electronic communications network, comprising performing the following by computational equipment:
providing, the electronic machine service for a user to access, via a first network connection to the network in a first session of a plurality of network sessions of the service, wherein each of the sessions includes network transmissions, between a network user node for the user and at least one network site, for performing sessions of the service entirely by machine operations, wherein the service and the sessions thereof are for one or more of: (i) playing one or more user interactive games requiring the network transmissions, (ii) providing targeted advertising matched to the user by the at least one network site, (iii) providing access to the network or Internet for the network user node, and (iv) interactively communicating on the network with the network user node for performing the service; providing the network user node with access to the first session of the service, wherein the user interacts with the service via the network transmissions, the network transmissions output by a machine network interface, the interface transmitting, on the first network connection, first information from the at least one network site for the service to the network user node from which the user communicates with the at least one network site; wherein said first information is subsequently available for transmission in a subsequent network communication to the at least one network site from the network user node; wherein said first information is electronically stored on the network user node so that it is available in a subsequent network session of the plurality of network sessions of the service by the network user node, wherein access to the service on the subsequent network session requires registering the user in order to allow the user to subsequently interactively communicate on the network for performing the service via the subsequent network session; activating, in response to electronic transmissions from the network user node, an electronic controller to communicate with the network user node so that the user is provided with access to the first session; transmitting one or more corresponding service display representations of the first session from the at least one network site to the network user node, wherein at least most of the service display representations are interactive with the user for providing corresponding responsive transmissions on the network to the at least one network site during the first session; wherein a computational machine advertising selector determines a corresponding advertising presentation (P), from a plurality of advertising presentations, to present to the user at the network user node, the corresponding advertising presentation P selected as a result of machine advertising selector operations that identify a correspondence between information specific to the user and predetermined information associated with the corresponding advertising presentation; wherein data for the corresponding advertising presentation P is transmitted, via the network, to the network user node without there being a corresponding network transmission (T), from the user, to which the transmitting of the data for the corresponding advertising presentation P to the network user node would be both: (i) an immediately next network response to the transmission T, and (ii) from the at least one network site; wherein the data for the presentation P is used for presenting information about at least one of a purchasable product and a purchasable service; wherein a corresponding user input for activating the first session is received prior to activation of the advertising selector for determining the corresponding advertising presentation P; combining via the execution of computer software instructions: (1) advertising information, with (2) at least one of the service display representations for the first session to obtain a resulting combination for transmitting on the network by the at least one network site to the network user node; wherein upon the network user node receiving the resulting combination, a display (D) of an advertising presentation corresponding to said advertising information is presented on said network user node, said display D occurring concurrently with a display of the at least one corresponding service display representation for the first session, said advertising presentation presenting interactive advertising: (i) related to a purchase of a product or service, and (ii) providing the network user node with network address data to access a network site for electronically communicating with the network site, wherein the network site provides further information related to the purchase of the product or service; activating the subsequent network session after a termination of the first network connection; wherein the activating includes receiving first responsive information from the network user node via a transmission for the subsequent network session; determining, using the transmitted first responsive information, that the first information resides on the network user node; wherein said first information is used for providing the user with a second access to the service, via the subsequent network session; and electronically transmitting, via the network and in the subsequent network session, service related information to the network user node in response to user inputs to the network user node for allowing the user to interact with the service.