摘要 |
<p>A number of advertising leaflets (1) each having attached thereto a swipe card having address data recorded thereon are provided together with a number of user stations each comprising a card reader (3) and a computer (4) all having facilities for connecting to the Internet (5), and a number of remote servers (6) also connected to the Internet (5) having stored therein web sites. A swipe card (2) having address data in a machine readable form is passed through a card reader (3). The address data is then stored in a memory in the card reader (3) and then transferred to a computer (4). The computer (4) then interprets the data read by the card reader (3) and generates a command to form a communications link to a remote server (6).</p> |