Method and system for determining identity/presence of a mobile device user for control and interaction in content distribution

摘要

A method and system for using a media access control (MAC) address of a mobile device for communication in a content distribution environment includes detecting the MAC address of a mobile device when in or within a predetermined range of the content distribution environment. Once the MAC address has been detected, registered user information of the mobile device is obtained via one or more databases and personalized media content is then delivered to one or more display devices in close proximity to the mobile device within the content distribution environment. In alternative embodiments, a user's presence within the content distribution environment is automatic and transparent to the mobile device user.

主权项

1. A method for communication in a content distribution environment, the content distribution environment being in signal communication with a plurality of other computer networks, comprising:
detecting via a server a media access control (MAC) address of a mobile device present within a predetermined proximity range of the content distribution environment by passively detecting and processing probe packets communicated by the mobile device; identifying via the server demographic information related to a registered owner of the mobile device, the identifying including searching local databases and computer network databases in processing communication with the content distribution environment, to locate prior session log data using information related to the detected MAC address; and providing a personalized targeted content based on prior session log data to the mobile device when demographic information is located, the personalized targeted content being stored in a location accessible by the content distribution environment; selecting at least one display device within the content distribution environment on which to display selected content, using the identified demographic information; the method further comprising playing the content to be displayed on at least one media player in signal communication with the server; and displaying said selected content on at least one display device in signal communication with the at least one media player.