Method and system for evaluating a user response to a presence based action

摘要

An approach and system for determining a level of effectiveness of a device action performed in response to the presence of a user is described. The system identifies a user associated with a presence signal transmitted by a transmitting object in use by the user during an event. The system also initiates a rendering of content associated with the user, an event host, one or more items associated with the event host, or a combination thereof at a sensing device that detects the presence signal. Still further, the system determines a response of the user to the content based on movement information, location information, transaction information, or a combination thereof associated with the transmitting object, the user, or a combination thereof during the event.

主权项

1. A method comprising:
identifying a user associated with a presence signal transmitted by a transmitting object in use by the user during an event; initiating a rendering of content associated with the user, an event host, one or more items associated with the event host, or a combination thereof at a sensing device that detects the presence signal; determining a response of the user to the content based on movement information, location information, transaction information, or a combination thereof associated with the transmitting object, the user, or a combination thereof during the event; capturing biometric information associated with the user during the event, during an initial use of the transmitting object, or a combination thereof,
wherein the biometric information includes facial characteristic information, fingerprint information, eye characteristic information, voice information, or a combination thereof; determining a match between the user and a user identifier based on the biometric information; and associating the user identifier with the transmitting object based on the match,
wherein the associating includes assigning, transmitting, storing, or a combination thereof of the user identifier to the transmitting object and the identifying of the user is based on the user identifier.