METHOD AND SYSTEM FOR INTEGRATING DEVICE ACTIVITY AND PURCHASE TRANSACTION DATA TO ASSESS AND/OR PREDICT CONSUMER INTEREST

摘要

A method is disclosed that causes a computer application to be downloaded onto a user device to track performance of a predetermined action toward offering the end user a discrete incentive for performing that predetermined action. The disclosed method further includes populating a database with demographic and payment information about the end user and receiving action data from the computer application that identifies the user device and the predetermined action. The method further obtains and stores payment transaction data associated with the payment information of the end user, such that the server can correlate at least a portion of each of the end user demographic information, the end user action data, and the end user payment transaction data on an end user by end user basis toward creating content based on the correlation. A system for meeting similar needs is also disclosed.

主权项

1. A method comprising:
causing a computer application to be downloaded onto a user device, the computer application tracking an end user performing a predetermined action via the user device, the computer application in association with a server computer offering the end user a discrete incentive for performing the predetermined action; populating a database with demographic and payment information of end users associated with the server computer, the database being operably associated with the server computer; receiving, at the database, action data from the computer application associated with each predetermined action, the action data identifies the user device that transmitted the action data and the predetermined action; obtaining payment transaction data associated with the payment information of the end users; storing the obtained payment transaction data in association with the server computer; correlating, by the server computer, at least a portion of each of the end user demographic information, the end user action data, and the end user payment transaction data on an end user by end user basis; and creating content based on the correlation.