ADVERTISING SYSTEM AND METHOD BY ANALYZING CUSTOMER BEHAVIOR

摘要

PURPOSE: An advertising system and method are provided to acquire user tendency in real time and inform the user tendency to an advertiser by supplying a desired music file to the user when the user requests to download the music file. CONSTITUTION: A music monitoring unit(12) monitors the provision results of sound sources of copy righter to users and provides the monitored results to the copy righter. An advertisement monitoring unit(16) monitors the view and purchasing tendencies of the users and provides the monitored results to the advertisers. A central server(32) converts the sound sources of the copy righter into music files to classify/store the converted files, connects the image advertisements to the classified music files, transmits the music files corresponding to the user's request and predetermined image advertisements connected with the music files, analyzes the listening tendency, image advertisement view tendency and purchasing tendency of the users, and controls the types of the image advertisements connected with the music files using the analyzed results.