| 发明名称 |
SYSTEMS, METHODS, AND DEVICES FOR GENERATING METRICS ASSOCIATED WITH ADVERTISEMENT DATA OBJECTS |
| 摘要 |
Disclosed herein are systems, methods, and devices for generating efficacy metrics. Systems may include a data object aggregator configured to receive a plurality of advertisement data objects characterizing online advertising content associated with at least one online advertisement campaign. Systems may also include an efficacy metric generator configured to generate a plurality of efficacy metrics characterizing an estimate of a probability of at least some of the plurality of advertisement data objects interacting with a target audience, where the generating is based on one or more properties of the plurality of advertisement data objects. Systems may further include a report generator configured to generate at least one report based on the plurality of efficacy metrics. |
| 申请公布号 |
US2017103416(A1) |
申请公布日期 |
2017.04.13 |
| 申请号 |
US201514877530 |
申请日期 |
2015.10.07 |
| 申请人 |
Turn Inc. |
发明人 |
Krishnan Harshini Ramnath |
| 分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
1. A system comprising:
a data object aggregator configured to receive a plurality of advertisement data objects characterizing online advertising content associated with at least one online advertisement campaign; an efficacy metric generator configured to generate a plurality of efficacy metrics characterizing an estimate of a probability of at least some of the plurality of advertisement data objects interacting with a target audience, the generating being based on one or more properties of the plurality of advertisement data objects; and a report generator configured to generate at least one report based on the plurality of efficacy metrics. |
| 地址 |
Redwood City CA US |
