Content Targeting and Recommendations Based on Object Usage

摘要

Content targeting and recommendations based on object usage is described. In one or more implementations, a digital medium environment is described in which sensors are included as part of objects, detect usage events that result from object usage, and produce sensor data indicative of the events. In this digital medium environment, a method of generating recommendations that are based on the object usage is described. For objects associated with a user, sensor data is obtained that describes usage events detected by the object sensors that are included as part of the objects. The obtained sensor data is analyzed to compute statistics that summarize usage of the objects. Based on the statistics, recommendations are made to the user, such as to suggest a good, a service, or information that is determined pertinent to the user based on the usage of the objects.

主权项

1. In a digital medium environment in which sensors are included as part of objects, detect usage events that result from object usage, and produce sensor data indicative of the usage events, a method implemented by one or more computing devices to generate recommendations that are based on the object usage, the method comprising:
obtaining the sensor data, by the one or more computing devices, for one or more objects associated with a user that describes the usage events detected by object sensors of the one or more objects; analyzing the obtained sensor data to compute statistics that summarize usage of the one or more objects; generating one or more recommendations to present to the user, the one or more recommendations suggesting at least one of a good, a service, or information determined pertinent to the user based on the statistics that summarize the usage of the one or more objects; and communicating the generated one or more recommendations by the one or more computing devices for receipt by the user.