METHODS AND APPARATUS TO DETERMINE THE PROBABILITY OF PRESENCE

摘要

Methods, apparatus, systems and articles of manufacture are disclosed for determining a probability of presence for a user of a first device at a second media presentation with a second device. The probability of presence is determined by accessing a demographic impression from a database proprietor for the first device for a first media presentation, where the first device is registered with the database proprietor. Accessing a non-demographic impression from a second device, not registered with the database proprietor, for the second media presentation, where the non-demographic impression has one shared data item with the demographic impression. And determining the probability of presence for the user of the first device to be exposed to the non-demographic impression from the second device, based on the demographic impression, the non-demographic impression and the shared data item.

主权项

1. A method for determining a probability of presence, comprising:
accessing a demographic impression from a database proprietor for a first device, for a first media presentation, where the first device is registered with the database proprietor; accessing a non-demographic impression from a second device, for a second media presentation, wherein the non-demographic impression has a shared data item with the demographic impression and wherein the second device is not registered with the database proprietor; determining a probability of presence for a user of the first device to be exposed to the non-demographic impression from the second device, based on the demographic impression, the non-demographic impression and the shared data item.