The present invention provides a sheet conveying apparatus with a convey roller for conveying a sheet; a plurality of pinch rollers arranged along the convey roller and adapted to urge the sheet against the convey roller; a pinch roller holder formed as one piece for supporting the plurality of pinch rollers, the rigidity of the pinch roller holder in a sheet conveying direction being greater than the rigidity of the pinch roller holder in a direction perpendicular to the sheet conveying direction; and a biasing device for acting on the pinch roller holder to urge the pinch rollers against the convey roller.
