Visual object present within live programming as an actionable event for user selection of alternate programming wherein the actionable event is selected by human operator at a head end for distributed data and programming

摘要

The present invention provides a method and apparatus for linking real-time data with audiovisual content to enable a user to make selections, manipulate data, and to execute functions interactively through an audiovisual display unit based upon audiovisual content being displayed at the time. Audiovisual content is synchronized with the available interactive functions so that the user has the ability to interact with and perform functions related to the audiovisual content being shown at the time. In a preferred embodiment, actionable events in audiovisual programs are synchronized with associated overlay functions and interface data. A method is provided to make overlay functions available to the user through an audiovisual display during the actionable events that occur in a program being viewed by the user. A user interface for each overlay function that may be performed, which user interface may or may not be visible to the user, is overlaid on and synchronized with the program being shown. Interaction with selections may be made using any of several known methods such as a screen menu or a cursor controlled by a remote control device.