Systems, methods and computer program products for dynamically inserting content into web documents for display by client devices

摘要

Systems, methods, and computer program produces for dynamically inserting content into Web documents for display by client devices are provided. User requests for Web documents are sent from a client device to a first server. In response to receiving the user request, the first server sends a request to a second server for content to be included within a requested Web document. The second server sends content having a format specified by the markup tag to the first server. The first server then serves a requested Web document with the content included therewithin at the identified location to a client device.