发明名称 Method and apparatus for creating a database of individuals for permission-based marketing and communications purposes
摘要 The present invention provides a method and apparatus for creating lists of names, addresses, such as e-mail addresses, and other information for individuals who have granted permission for one or more organizations to contact them. A plurality of attendees attend an event using an event access document having a unique value thereon to gain access to the event. Attendees are urged by various means of communication to visit a particular web site, or other similar facility capable of collecting the information desired by a sponsor. In exchange for providing a minimum amount of information regarding the attendee, the site or facility will determine if the attendee has been awarded a prize or other item of value, based on the unique value provided by that attendee.
申请公布号 US2003055724(A1) 申请公布日期 2003.03.20
申请号 US20010961136 申请日期 2001.09.20
申请人 BATTIN JEFFREY J.;HALLOCK KATE A.;HALLOCK WILLIAM 发明人 BATTIN JEFFREY J.;HALLOCK KATE A.;HALLOCK WILLIAM
分类号 G06Q30/00;(IPC1-7):G06F17/60 主分类号 G06Q30/00
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