Methods and systems for providing an actionable object within a third-party content slot of an information resource of a content publisher

摘要

Systems and methods for providing an actionable object within a third-party content slot of an information resource of a content publisher. A processor receives an indication of interest in providing, for display, a creative within at least one third-party content slot of an information resource of a content publisher. The information resource includes third-party content slots available to be reserved to serve creatives. The processor identifies, on the information resource, at least one third-party content slot available to be reserved to serve one or more creatives. The processor inserts an actionable object within the identified third-party content slot, the actionable object configured to generate a request to provide an interface for reserving the identified third-party content slot to display the creative responsive to an action being taken on the actionable object. The processor renders the information resource including the inserted actionable object within the identified third-party content slot.

主权项

1. A computer-implemented method for providing an actionable object within a third-party content slot of an information resource, the method comprising:
receiving, by a data processor, an indication from a first party of interest in providing a creative for display within an information resource including one or more third-party content slots; identifying, by the data processor, a third-party content slot included in the information resource available to be reserved; inserting, by the data processor, an actionable reservation object within the identified third-party content slot, the actionable reservation object configured to generate a request to provide a reservation interface for reserving the identified third-party content slot responsive to an interaction with the actionable reservation object; and providing, to the first party, by the data processor, the information resource including the actionable reservation object inserted within the identified third-party content slot.