| 摘要 |
PURPOSE: A push advertisement method in a wireless communication network and a wireless communication terminal suitable for the same are provided to offer considerable advertisement effect to a sponsor and offer real compensation according to the reception of advertisement to a recipient. CONSTITUTION: An advertisement providing system transmits a short message to a terminal through an SMSS(Short Message Service Server) and an SMSC(Short Message Service Center)(80). If the short message is an advertisement short message, the terminal automatically connects to the advertisement providing system by a callback URL(Uniform Resource Locator) through a wireless Internet based on a WAP(Wireless Application Protocol)(82). The terminal(84) downloads one or more advertisement contents data from the advertisement providing system. The terminal stores the advertisement contents data in its internal memory, and ends call process(86). The terminal displays an advertisement image corresponding to the advertisement contents data whenever a specific event is generated(88). |
