| 摘要 |
<p><P>PROBLEM TO BE SOLVED: To present information that is a guideline of a business operation capable of taking a proper business action to a customer in a customer information management device. <P>SOLUTION: A customer information management DB 21 includes a sales promotion information storage part 213, a product shipping information storage part 214 and a maintenance service information storage part 215, and information obtained by different company activities is registered thereto, respectively. A server 1 managing the customer information DB 21 calculates, based on the registered information, the event interest, product interest, order result interest and maintenance dependency interest of a customer, and calculates a customer interest retention level. These interest levels and the customer corral level are displayed as customer interest characteristic information to a user terminal device 4 and presented to a sales representative. Since the customer interest characteristic information is information perceiving the interest of the customer from a plurality of viewpoints, the sales representative can take an action according to it. <P>COPYRIGHT: (C)2006,JPO&NCIPI</p> |
