发明名称 Systems and methods for influence of a user on content shared via 7 encoded uniform resource locator (URL) link
摘要 The present disclosure is directed to systems and methods for measuring influence of a user may identify what level of engagement the user drives to content when the user shares content with other users, such as via encoded links. A high influencer may be a user who drives a high level of engagement with content when the user shares content. A low influencer may be a user who does not drive a high level of engagement, or otherwise drives a low level of engagement with content when the user shares content.
申请公布号 US9619811(B2) 申请公布日期 2017.04.11
申请号 US201113332098 申请日期 2011.12.20
申请人 BITLY, INC. 发明人 Mason Hilary;Stern Peter
分类号 G06F15/173;G06Q30/02;G06Q10/10;G06F17/30 主分类号 G06F15/173
代理机构 Foley & Lardner LLP 代理人 McKenna Christopher J.;Khan Shabbi S.;Foley & Lardner LLP
主权项 1. A method for tracking influence of a user on content shared via encoded uniform resource locator (URL) links, the method comprising: (a) receiving, by a server of a linking system, from a user, requests to generate a plurality of encoded uniform resource locator (URL) links, the encoded URL links linked to web pages and generated by the linking system; (b) identifying, by the server of the linking system, an identification of the user for each of the plurality of encoded uniform resource locator (URL) links; (c) identifying, by the server of the linking system, for each encoded URL link, one or more keywords from content of the web page linked to the encoded URL link; (d) receiving, by the server of the linking system, from a plurality of users, actions to decode the plurality of encoded URL links of the user; (e) storing, by the server, in a profile of the user, information on the one or more keywords and the received actions, the stored information used to identify, for each keyword, a number of actions received from the plurality of users to decode encoded URL links of the user that correspond to the keyword; (f) generating, by the server of the linking system, an influence rating of the user based on the stored information on the one or more keywords and the number of actions, the influence rating of the user indicative of a level of engagement by other users resulting from the user sharing the encoded URL links; and (g) generating, by the server of the linking system, a relevance score for the user and a keyword of the identified one or more keywords based on the influence rating of the user and profiles of users who decoded the encoded URL links of the user.
地址 New York NY US