Lead marketplace system and method with lead auctions

摘要

A lead marketplace system and method are provided. The lead marketplace system and method provides an auction for leads.

主权项

1. A lead marketplace system, comprising:
a storage system that stores a plurality of leads wherein each lead is an electronic contact and transactional information that provides an opportunity to sell a good or service to a prospective customer; a Lead Seller unit that stores one or more selling campaigns for one or more Lead Sellers, each selling campaign enabling the association of one or more leads to be sold in the lead marketplace system; a Lead Buyer unit that stores one or more buying campaigns for one or more Lead Buyers, each buying campaign including one or more parameters specifying the characteristics of leads to be bought by the Lead Buyer associated with the buying campaign; an auction manager that performs a time period limited auction for each lead stored in the storage system for sale by a Lead Seller to one or more Lead Buyers; and the auction manager further comprising a lead auction thread for each lead that sets a time period for an auction of each lead associated with the selling campaign, that accepts bids from the one or more Lead Buyers and that sells the leads associated with the selling campaign to a group of Lead Buyers that generate the greatest amount of money.