RULE-DIRECTED COUPON GENERATION BASED ON SCORING THE OVER-REDEMPTION OF COUPONS BY CONSUMERS

摘要

Coupon and consumer identifiers are encoded directly or indirectly into coupon barcodes, and upon redemption of coupons, the coupon and consumer identifiers are used to identify fraudulent duplicate redemptions of coupons by consumers. Scores are created based on consumer redemption histories and used to represent a consumer's past history for over-redeeming electronic coupons (redeeming a coupon more than an authorized or allowed number of times). When a consumer is subsequently presented with an opportunity to receive another electronic coupon offer, the consumer's score can be checked in real-time in advance, and the offer can be tailored, adjusted, or even not presented at all to account for the consumer's past propensity to over-redeem coupons. A consumer's score can be checked in real-time upon presentation of a coupon and the coupon can be accepted or rejected based on the score.

主权项

1. A system comprising:
a consumer profiling system configured to create and maintain coupon over-redemption scores for consumers based on received coupon redemption data, wherein the consumer profiling system comprises:
a coupon decoding module configured to obtain decoded coupon redemption data for a redeemed coupon by decoding received coupon redemption data, wherein the decoded coupon redemption data comprise a unique consumer identifier and a unique coupon identifier,a consumer database configured to store:
a coupon redemption history comprising unique consumer identifiers stored in association with unique coupon identifiers, the coupon redemption history based on decoded coupon redemption data obtained from the coupon decoding module, andunique consumer identifiers in association with coupon over-redemption scores, andan over-redemption score generation module configured to calculate a coupon over-redemption score based on the coupon redemption history, wherein the coupon over-redemption score is indicative of a consumer's history of having redeemed unique coupons more than an allowed number of times; and a coupon generation system configured to provide electronic coupons in response to requests from consumer devices, the coupon generation system comprising:
a promotion database, the promotion database configured to store:
promotion details for a plurality of promotions, anda plurality of over-redemption-based promotion selection rules, wherein each of the plurality of rules is configured to select among the plurality of promotions based at least on an over-redemption score, anda coupon generation module configured to:
access a consumer identifier in response to a received request for an electronic coupon,access the consumer database to obtain an over-redemption score based on the accessed consumer identifier,match a rule selected from the plurality of rules based on the obtained over-redemption score,select a promotion based on the matched rule, andencode a plurality of fields of data for inclusion in an electronic coupon for the selected promotion, wherein the plurality of fields of data comprise the unique consumer identifier and the unique coupon identifier.