System and method for depicting backlink metrics for a website

摘要

A system and method for displaying metrics indicating the geographical source of backlinks to at least one of a website and a web page is presented. A plurality of backlinks are identified for a web page. Each of the plurality of backlinks includes a uniform resource locator (URL). For each backlink in the plurality of backlinks, the backlink is translated into an Internet protocol (IP) address, a geographical location associated with the IP address is identified, and the backlink is allocated to at least one of a plurality of geographical regions using the geographical location. A visual representation of at least one of the plurality of geographical regions and an indication of a number of backlinks allocated to the at least one of the plurality of geographical regions is displayed.

主权项

1. A method, comprising:
identifying, by a server computer, a plurality of backlinks for a web page associated with a website, wherein each of the plurality of backlinks includes a uniform resource locator (URL); accessing, by the server computer, an account information database to determine a type of the website; when the type of the web page is a business website:
identifying a primary zone of business of the business,defining a first set of geographical regions in a plurality of geographical regions, the first set of geographical regions being at least partially located within the primary zone of business, anddefining a second set of geographical regions in the plurality of geographical regions, the second set of geographical regions being at least partially located outside the primary zone of business, the first set of geographical regions having a different average size than the second set of geographical regions; when the type of the web page is a new reporting website:
defining a first set of geographical regions in the plurality of geographical regions, the first set of geographical regions including countries that speak a language that is the same as a language of the website, anddefining a second set of geographical regions in the plurality of geographical regions, the second set of geographical regions including countries that speak a language that is different than the language of the website, the first set of geographical regions having a smaller average size than the second set of geographical regions; for each backlink in the plurality of backlinks:
translating, by the server computer, the backlink into an Internet protocol (IP) address,identifying, by the server computer, a geographical location associated with the IP address, andallocating, by the server computer, the backlink to at least one of the plurality of geographical regions using the geographical location; and displaying, by the server computer, a visual representation of at least one of the plurality of geographical regions and an indication of a number of backlinks allocated to the at least one of the plurality of geographical regions.