Methods and systems for distributing interactive content

摘要

Aspects of the present invention relate to methods and systems for controlling the distribution of supplementary content by generating a first control signal when known content is initially detected in a broadcast stream, and after generating the first control signal, generating a second control signal when the detected content is no longer detected in the broadcast stream. The first and second control signals may be used to control the distribution of supplementary content.

主权项

1. In a computer system, a method for controlling a distribution of supplementary content, the method comprising:
receiving a media content comprising at least one of an audio content and a video content; receiving, at a web server, a supplementary content associated with the media content; monitoring a broadcast stream; when the monitoring initially detects either one of the at least one of an audio content and a video content:
determining that a count of unambiguous matches for the initially detected either one of the at least one of an audio content and a video content, when compared to a reference database, meets a first criterion in relation to a first predefined limit; andbased on the count of unambiguous matches for the initially detected either one of the at least one of an audio content and a video content, when compared to the reference database, meeting the first criterion in relation to the first predefined limit:
selecting the supplementary content based on the detected media content;generating a first control signal;sending the first control signal to the web server; andusing the first control signal, at the web server, to control the distribution of the selected supplementary content; and when the monitoring fails to detect the initially detected either one of the at least one of an audio content and a video content subsequent to the initial detection:
generating a second control signal;sending the second control signal to the web server; andusing the second control signal, at the web server, to control the distribution of the selected supplementary content.