Priori scheduling of multiple assets within a collection of asset delivery opportunities

摘要

Embodiments of the invention provide systems and methods for constructing a schedule well before the time of an asset delivery opportunity that associates a collection of one or more assets, potentially from multiple advertisers or asset providers, that are planned to play in each asset delivery opportunity. Specific rules for each device also determine which asset each will play, thereby ensuring that campaigns of total asset delivery and asset delivery pacing are approximately fulfilled. This scheduling can be accomplished using marketing data associated with each user device and can be prepared in a practicable period of time using reasonable processing resources.

主权项

1. A method for use in scheduling assets into asset delivery opportunities of a communications network having scheduled asset delivery opportunities associated with programming, comprising the steps of operating a computer-based processing system for:
1) identifying an opportunity set of multiple asset delivery opportunities for scheduling, wherein each asset delivery opportunity comprises a unique opportunity to deliver an asset into a designated spot of designated programming of a designated bandwidth segment of a broadcast network; 2) selecting one of said asset delivery opportunities of said opportunity set as a current asset delivery opportunity for scheduling, wherein said current asset delivery opportunity represents an opportunity to present more than one asset via more than one given user device during said current asset delivery opportunity; 3) identifying an asset set of assets available for scheduling into said current asset delivery opportunity; 4) selecting one of said assets of said asset set as a current asset for consideration for scheduling into said current asset delivery opportunity, said selecting of said one of said assets of said asset set being in accordance with a prioritization of said asset set for consideration; 5) making a determination regarding scheduling of said current asset into said current asset delivery opportunity based on audience size information for said current asset and campaign specification information for said current asset, wherein said audience size information takes into account any interference information, and wherein said interference information represents a degree to which at least a portion of said audience size information of said current asset overlaps with audience size information of another of said assets of said asset set with respect to said current asset delivery opportunity; 6) repeating steps 3-5 for another asset of said set; and 7) repeating steps 2-6 for another asset delivery opportunity of said opportunity set.