Methods and systems for tracking of user interactions with content in social networks

摘要

Techniques to track interactions with content on a social network. In one embodiment, references are embedded within content to be presented to a user. At least one identifying reference from among the references is received in response to an interaction by the user with the content. The identifying reference is stored in a memory caching system as a record of the interaction. The references may comprise a key and a type. The key may be associated with the content and the type may be associated with components in the content. The interaction may involve selection by the user of a component within a story.

主权项

1. A computer-implemented method comprising:
embedding, by at least one computing device, references in content formatted in a markup language, the references coded in the markup language to designate at least a portion of the content as corresponding to at least a component in a hierarchical structure, wherein the hierarchical structure corresponds to one or more components in a social network object in a social network system; dynamically generating, by the at least one computing device, a markup language document including the content for presentation, via a website or an application of the social network system, to a user device associated with a user account; receiving, by the at least one computing device, at least one identifying reference from a client device record, reflecting a user interaction with the markup language document, stored in the user device, the identifying reference from among the embedded references in the content formatted in the markup language; determining, based on the received identifying reference and relative to the hierarchical structure, the component associated with the user interaction; and associating, by the at least one computing device into an interaction record, the user account with an identifier of the component to track one or more user interactions respectively with the components of the social network object across one or more dynamically generated documents of the social networking system.