| 发明名称 |
METHODS AND APPARATUS TO MEASURE A CROSS DEVICE AUDIENCE |
| 摘要 |
Methods and apparatus are disclosed to measure a cross device audience by determining that a first panelist of a first panel is associated with a first device and a second non-paneled device, requesting participation of the first panelist in a second panel associated with the second non-paneled device, and when the first panelist is to participate in the second panel, associating, by executing an instruction with a processor, first panel data corresponding to usage of the first device in the first panel with second panel data corresponding to usage of the second non-paneled device in the second panel to generate a cross device panelist profile for the first panelist. |
| 申请公布号 |
US2016277794(A1) |
申请公布日期 |
2016.09.22 |
| 申请号 |
US201615168875 |
申请日期 |
2016.05.31 |
| 申请人 |
The Nielsen Company (US), LLC |
发明人 |
Meraviglia Claudio |
| 分类号 |
H04N21/442;H04N21/45 |
主分类号 |
H04N21/442 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
1. A method comprising:
determining that a first panelist of a first panel is associated with a first device and a second non-paneled device; requesting participation of the first panelist in a second panel associated with the second non-paneled device; and when the first panelist is to participate in the second panel, associating, by executing an instruction with a processor, first panel data corresponding to usage of the first device in the first panel with second panel data corresponding to usage of the second non-paneled device in the second panel to generate a cross device panelist profile for the first panelist. |
| 地址 |
New York NY US |
