| 摘要 |
PROBLEM TO BE SOLVED: To provide an information processing apparatus configured to properly evaluate an advertisement, an information processing method, and a program.SOLUTION: An information processing apparatus 20 includes: an acquisition unit 202 which acquires advertisement survey data formed by associating the quantity of advertisements of an object posted to media which provide information, with a survey result including a degree of change in emotion of a person with respect to the object, at an interval of first period; a calculation unit 204 which calculates an influence degree representing an influence of the advertisement of the object on the person, at an interval of second period, by use of the advertisement survey data; a comparison unit 206 which performs comparison on the basis of an influence degree for an evaluation period including one or more second periods, and an influence degree for a reference period older than the evaluation period and including one or more second periods; and an evaluation unit 208 which evaluates the advertisement of the object, on the basis of a comparison result obtained by the comparison unit 206.SELECTED DRAWING: Figure 3 |
