| 主权项 |
1. A method performed by one or more data processing apparatus, the method comprising:
receiving a request for allocation of a content inventory unit; receiving, at a content inventory auction platform, two or more bids for the content inventory unit, each bid being subject to a respective sharing fraction; prior to adjustment of each bid based on the respective sharing fraction:
allocating the content inventory unit to a buyer that submitted a highest unadjusted bid from among the two or more bids; anddetermining a first payment from the buyer as a maximum member of a first set of prices that comprises at least one of the two or more bids; determining, after allocating the content inventory to the buyer that submitted the highest bid, one or more adjusted bids, where each adjusted bid is determined based on one of the two or more bids and the respective sharing fraction for the bid; determining a second payment, less than the first payment from the buyer, to a seller as a maximum member of a second set of prices that comprises at least one of the adjusted bids; determining a payment to an operator of the content inventory auction platform as a difference between the first payment from the buyer and the second payment to the seller; transmitting data reflecting the allocation of the content inventory unit to the buyer; and updating a user interface of a client device to present content from the buyer in the allocated content inventory unit. |
