SERVER APPARATUS AND SERVER PROGRAM

摘要

To improve a continuing rate of usage of an app that is executed on a terminal device. A server apparatus includes a banner request accepting unit that accepts, from a first application program executed by a terminal device, a banner request with a user ID that specifies a user of the terminal device; an application program selecting unit that selects, by referring to a usage history of the user specified by the user ID based on the user ID regarding an arbitrary application program, a second application program for which a predetermined period has passed after final activation thereof; and an advertising information sending unit that sends advertising information to encourage use of the second application program, corresponding to the selected second application program, to the terminal device, and has the advertising information displayed on a screen of the first application program.

主权项

1. A server apparatus comprising:
a banner request accepting unit that accepts, from a first application program executed by a terminal device, a banner request with a user ID that specifies a user of the terminal device; an application program selecting unit that selects, by referring to a usage history of the user specified by the user ID based on the user ID regarding an arbitrary application program, a second application program for which a predetermined period has passed after final activation thereof; and an advertising information sending unit that sends advertising information to encourage use of the second application program, corresponding to the selected second application program, to the terminal device, and has the advertising information displayed on a screen of the first application program.