| 摘要 |
PURPOSE: A both-direction mobile AD(ADvertisement) business model combining a quiz with a mobile text message is provided to extend interest and participation of a subscriber exposed to an AD by using the quiz and the both-direction message transmission/reception. CONSTITUTION: A businessman transmits the mobile text message of a quiz form by using contents and AD contents of the businessman(1). The subscriber transmits the message responding to the message from the businessman(2). After checking the contents of the message from the subscriber, the businessman informs the subscriber of a right or wrong answer, and the subscriber and a method for receiving a gift(3). The subscriber requests a right for the message sent from the businessman(4).
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