SYSTEM AND METHOD FOR PROVIDING A CUSTOMIZED USER EXPERIENCE BASED ON A SPEND FREQUENCY OF A USER

摘要

One aspect of the disclosure relates to providing a customized user experience based on a spend frequency of a user in an online game. The users may be segmented based on a spend frequency associated with the user. A spend frequency may comprise an amount of purchases made by a user in a predetermined time period. The purchases made by the user in the online game may comprise purchases of virtual items made with virtual currency, purchases of real goods made with virtual currency, purchases of virtual items made with real currency, purchases of real goods made with real currency, a combination thereof, and/or other types of purchases.

主权项

1. A computer-implemented method of providing a customized user experience based on a spend frequency of a user in an online game, the method being implemented in a computer system comprising one or more physical processors, the method comprising:
executing an instance of a virtual space; implementing the instance of the virtual space to facilitate participation by the one or more users in a game within the space by determining view information from the instance and transmitting the view information to one or more client computing platforms associated with the one or more users that facilitate presentation of views of the virtual space to the one or more users by the one or more client computing platforms; forming at least a first segment of users and a second segment of users from the one or more users based on a spend frequency of the one or more users, a spend frequency representing an amount of purchases made by a user in a predetermined time period; and providing a first customer service to the first segment of users and a second customer service different from the first customer service to the second segment of users.