METHODS AND SYSTEMS FOR MONITORING BRAIN ACTIVITY OF A VIEWER DURING AN ADVERTISEMENT

摘要

Methods and systems are disclosed herein for determining whether a viewer watched an advertisement. In some embodiments, control circuitry generates for display an advertisement including a stimulus. For example, the stimulus may be incorporated into the advertisement by a content provider in order to trigger a region of the viewer's brain. The control circuitry monitors brain activity in the region of the viewer's brain during the advertisement. The control circuitry determines a brain state associated with the region based on the brain activity of the viewer during the advertisement. The control circuitry compares the brain state to a threshold range associated with the stimulus included in the advertisement. In response to determining that the brain state matches the threshold range, the control circuitry stores in a database an indication that the viewer watched the advertisement.

主权项

1. A method for determining whether a viewer watched an advertisement, the method comprising:
generating for display an advertisement including a stimulus, wherein the stimulus is incorporated into the advertisement by a content provider in order to trigger a region of a brain of the viewer; monitoring brain activity in the region of the brain of the viewer during the advertisement; determining a brain state associated with the region based on the brain activity of the viewer during the advertisement; comparing the brain state to a threshold range associated with the stimulus included in the advertisement; and in response to determining that the brain state matches the threshold range, storing in a database an indication that the viewer watched the advertisement.