The purpose of the present invention is to provide a video image enhancement method by which a high degree of image quality improvement can be achieved both in a texture region and an edge region. A video image enhancement method comprises: calculating a maximum limit value and a minimum limit value of a video signal value enhanced on the basis of a pixel signal value in a region set around a notice pixel; correcting the maximum limit value and the minimum limit value according to a texture value calculated as a scale value indicating the change of the image signal value in the corresponding region; and applying the corrected maximum limit value and minimum limit value to the enhanced video signal value.
