Multi layered webpage tool

摘要

A system and method for creating online advertising economies of scale by maximizing quantity, applicability, accessibility and distribution of advertisements on a webpage that includes providing a tool to reside on a webpage that presents a first tier of data to a user. Upon the user selecting one of the first tier of data, the tool may expand from a passive footprint to an active footprint presenting a second tier of data in the expanded area. The expanded area includes a first and a second frame, such that, upon selection of one of the second tier of data in either the first or second frames, third tier data overwrites the second tier data in the frame opposite the frame selected by the user. The user is then able to continue alternatingly drilling down through the frames to obtain the data desired, including integrated related advertisement in various media formats.

主权项

1. A method for maximizing the distribution of information on a webpage comprising the steps of:
coupling a computer to a network; providing a webpage on the computer that is accessible by a user computer; positioning a tool on the webpage; presenting a first tier of data as a hierarchal listing of data categories on the tool; changing a footprint of the tool from a passive footprint to an active footprint when a user selects one of the first tier of hierarchal listed data categories, the active footprint including a first frame and a second frame and the active footprint further being fixed in size; presenting a second tier of data as a hierarchal listing of data categories related to the selected one of the first tier of hierarchal listed data categories in the first and second frames; selecting one of the second tier of hierarchal listed data categories in the first frame; and presenting a third tier of data in the second frame, the third tier of data related to the selected one of the second tier of hierarchal listed data categories, wherein the third tier of data comprises a third tier of data as a hierarchal listing of data categories; selecting one of the third tier of hierarchal listed data categories in the second frame; and presenting a fourth tier of data in the first frame, the fourth tier of data related to the selected one of the third tier of hierarchal listed data categories.